James R. Andrade, Ph.D. is fascinated by people. He doesn't just watch them, he methodically studies them to understand why they do what they do and, especially, why they eat what they eat. As senior director of research for Kraft Foods North America, Dr. Andrade helps develop the next generation of food products that nurture us, satisfy us, and even entertain us.
Dr. Andrade honed his research and people skills while an undergraduate studying psychology at Roger Williams University. He loved research, especially research involving the human brain and human behavior, and he went on to receive M.Sc. and Ph.D degrees from Howard University. He specialized in the burgeoning field neuroscience, a broad area concerned about the relationship between brain functions and human behavior. This led him to study motivational behavior, especially in the area of eating and motivation.
BlackEngineer.com: Kraft Foods' James Andrade: Most Distinguished HBCU Graduate
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